Home Nike LeBron James' Nike Lifetime Deal Worth A Billion Dollars

LeBron James’ Nike Lifetime Deal Worth A Billion Dollars

So when Kanye West said “Nike Gave LeBron a billi’ not to run away,” from his song “Facts” he wasn’t lying.

- Advertisement -

According to Maverick Carter, LeBron’s childhood friend and business partner, Nike really gave LeBron James over $1 billion for his lifetime deal.

During an interview with GQ, Carter talks about the deal, but doesn’t really go into detail about it, nor does he expose the exact amount of the deal.

How much was the deal for?
I can’t say.

Come on, Mav! Can you ballpark it?
What are people saying?

Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]

Holy shit.
Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.

You can read the rest of the GQ interview here.

- Advertisement -
Avatar
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
ADVERTISMENT

Follow Us

101,351FansLike
331,432FollowersFollow
47,535FollowersFollow

Recent Stories

Related news

Nike LeBron 18 Low “LeBronold Palmer” Release Date

Inspired by LeBron’s favorite drink, the Arnold Palmer, Nike Basketball will be continuing its "LeBronold Palmer" series with the LeBron 18 Low. Dressed in a...

Nike Confirms Air Foamposite One “All-Star 2021” Release Date

While Indiana’s All-Star Weekend has been pushed back to 2024, Nike and Jordan Brand still have plans to release their latest All-Star 2021 collection,...

First Look: atmos x Nike LeBron 18 Low “Sakura”

In addition to the recently revealed LeBron 18 Low "Viotech" colorway, LeBron James and Japanese label atmos will be releasing an official collaborative "Sakura"...

The Polka Dotted Nike Air Max 90 Surfaces in Sail and Pale Ivory

To go along with the "Grey Fog" pair, Nike Sportswear will also be releasing a "Sail/Pale Ivory" colorway of the polka dotted Air Max...