Home Nike LeBron James Inspires Kids During his China Visit

LeBron James Inspires Kids During his China Visit

Basketball superstar LeBron James recently wrapped up a whirlwind tour across Beijing, Hong Kong, Kaohsiung, and Taipei with Nike Basketball, providing young players with inspiration to pursue their own dreams both on and off the court.

- Advertisement -

As James returns to the US, fellow Nike athlete Kobe Bryant is preparing for his 9th visit to Greater China later this week to continue the Rise journey.

At the beginning of the summer, basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough while selecting the 30 players who came from 27 different cities, and will compete in the next round of the RISE campaign.

Throughout his visit, LeBron connected with thousands of fans to convey his message of RISE to reach your dreams by working hard and believing in yourself. He provided counsel to all of the RISE participants as they competed in skills competitions and 5v5 games in each city. He even jumped into the drills to demonstrate the proper execution from one of the game’s best.

Bryant will become the next mentor for RISE in the intermediary heat. From July 31 to August 4, he will work with the 30 players in Shanghai and select 10 players who will move onto the Final.

The Final will be held at Wukesong Basketball Park in Beijing on August 16. The three winners will be picked up from the final and participate in the Nike World Basketball Festival in Barcelona, Spain, September 5-7. The multi-phased campaign will be live on the Internet as the first social basketball documentary drama in Greater China to inspire young people with a passion for basketball.

Nike RISE is basketball’s first social docu-drama in China

The entire Rise journey is being broadcast as individual episodes on QQ (nikerise.qq.com), Yahoo (Taiwan) and Fanpiece (Hong Kong) through Aug. 21. One episode is launched each week, with six episodes in total. Viewers will be taken along the exciting journey to experience the passion and aspiration on the court.

The first two RISE episodes were launched on July 15 and July 24, respectively.

Rise_host_Chien_coach_Wang_Fei_LeBron_and_Lang_Lang_large

TW-Court_donation_3_large

_MG_9534-1_large

lebroncamp1_large

TW-LBJ_at_Kahosiung_Rise_Event_3_large

Source: Nike, Inc.

- Advertisement -
Avatar
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
ADVERTISMENT

Follow Us

96,667FansLike
326,738FollowersFollow
45,235FollowersFollow

Recent Stories

Related news

Doernbecher Announces Virtually Freestyle Event

After being postponed due to COVID-19, Nike's Doernbecher Freestyle collection will officially be revealed at end of February. The The OHSU Doernbecher Children's Hospital announced...

Drake Teases New Nike Sneaker Collaboration

Drake is set to release a new sneaker collaboration with Nike on their newest Hot Step Air Terra silhouette in partnership with his Nike...

New Photos of the Carpet Company x Nike SB Dunk High

Baltimore-based skate brand Carpet Company, founded in 2015 by two Arab brothers - Ayman and Osama Abdeldayem, have teamed up with Nike SB to...

The Nike LeBron 18 NRG Arrives in “Blue Tint”

LeBron James and Nike Basketball are set to release an all-new grade school exclusive offering of the LeBron 18 arriving in an NRG "Blue...