LaMelo Ball’s influence in sneakers goes beyond PUMA MB.03 with LaFrancé’s new PUMA LaFrancé Amour. The fresh addition, sporting a vibrant “Triple Red” hue, marks a significant step for Ball’s streetwear label.

Reflecting LaMelo’s love for upscale footwear, LaFrancé Amour combines sleek patent leather overlays and mesh, with eye-catching cut-outs. Noteworthy details include Ball’s emblems on the midsole, featuring inscriptions like “1 of 1,” “Not From Here,” and LF logo, adding a personalized touch.

PUMA LaFrance Amour Red Release Date

Set to launch on May 17, 2024, the PUMA LaFrancé Amour “Red” will hit selected PUMA outlets in-store, online, and PUMA.com, priced at $120 USD. This release amplifies LaMelo’s impact on sneaker culture, capturing his unique style and identity.

In conclusion, LaMelo Ball’s collaboration with PUMA for LaFrancé Amour signifies a notable expansion for his streetwear brand, blending sophistication with personal flair. With its striking design and Ball’s emblematic touches, this sneaker release is poised to make waves in the sneaker scene come May 17, 2024.

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UPDATE 4/26/24: PUMA introduces LaMelo Ball’s debut co-designed lifestyle shoe, LaFrancé, inspired by his namesake lifestyle brand blending streetwear, sport, and lifestyle influences.

LaFrancé offers an elevated, chunky off-court fashion statement, reflecting Melo’s bold style. The debut “Amour” colorway features an all-red fiery upper reminiscent of Y2K skate culture. Additional colorways are in the pipeline. LaFrancé will be accompanied by apparel pieces. Available from May 17, 2024, at PUMA.com and select retailers.