Basketball star Kyrie Irving has joined forces with KICKS CREW as an investor and Chief Community Officer. This collaboration aims to democratize the sneaker market and foster a sense of community through shared sneaker culture. As an equity shareholder, Irving is set to play a pivotal role in championing KICKS CREW’s commitment to creating a player-owned platform.
In his role as Chief Community Officer, Irving will lead initiatives globally, emphasizing a cause-driven, community-centric approach. The focus is on empowering new brands and collaborations that blend art and basketball, with a particular emphasis on positive impacts in the Middle East and Africa.
Expressing his enthusiasm, Irving stated, “I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers. My role is centered around bringing communities together through their love of sneaker culture, promoting unity and philanthropy.”
KICKS CREW Co-Founder Ross Adrian Yip expressed equal excitement about welcoming Irving into their family, highlighting his influence on the community and dedication to philanthropy. The collaboration signifies a mutual commitment to bringing their shared vision to life.
To mark this partnership, Irving is launching his annual 11 Days Of Giving Initiative with KICKS CREW, giving away 111 pairs of the ANTA Shock Wave 5 from December 11th to December 15th. To participate, visit the 11 Days Of Giving Event Page. The ANTA Shock Wave 5 collection is also available on KICKS CREW, and Irving’s first ANTA signature shoe will debut on the platform in the first half of 2024.
This dynamic collaboration between Kyrie Irving and KICKS CREW reflects a shared passion for empowering independent thinkers and fostering community engagement through the universal love for sneaker culture. Together, they embark on a journey to celebrate diversity, unity, and philanthropy, making waves in the global sneaker marketplace.
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