Kyrie Irving is set to debut a special pair of his Nike Kyrie 1 colorways tonight against the Brooklyn Nets.
The pair he will be wearing is not a player exclusive model, but instead he will be debuting his NIKEiD Kyrie 1 – which everyone will be able to design themselves.
This is the new marketing strategy for Nike, by giving fans the opportunity to wear a special designed pair worn by their favorite athlete. Which is exactly what we can expect from the special edition Nike Kobe 9 that will become available on NIKEiD when the Mamba passes Michael Jordan in scoring.
Head over to NIKEiD now and get the identical pair that Kyrie will be rocking tonight.