Los Angeles Lakers’ Kyle Kuzma has partnered with GOAT to become the first athlete partnership with a sneaker reselling platform following the NBA removing its restrictions on sneaker colors.
The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with the largest resale platform for sneakers.
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
For the Lakers season opener against the Portland Trail Blazers tomorrow, October 18th, Kuzma has designed his own Kobe AD to wear for opening week, so after that you can expect to see him wear a range of sneakers from his new partnership with GOAT.