Last week LeBron James took over China where he debuted his Nike LeBron 11 Low “China” colorway. Now its time for the Black Mamba to RISE in China. During the festivities, Kobe Bryant also debuted his Nike Kobe 9 EM “China” colorway. Check out the photos below and stay tuned to Sneaker Bar for more updates from China.
Basketball legend Kobe Bryant is challenging and inspiring the remaining 30 participants in Nike’s summer-long RISE campaign to up their game, as Bryant begins his ninth visit to China this week.
At the beginning of the summer, basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Last week LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough while selecting the 30 players who came from 27 different cities, and will compete in the next round of the RISE campaign with Bryant.
Bryant is hosting the remaining 30 players at a state-of-the-art basketball facility in Shanghai appropriately dubbed the House of Mamba. The House of Mamba features a full-sized LED basketball court, the first of its kind, which brings graphics, video and player-tracking to life. The court utilizes motion-tracking and reactive LED visualization to train, guide and challenge the RISE players through a variety of drills based on Bryant’s training and adapted specifically for the court.
In addition to inspiring the RISE players to improve, Bryant will visit the Nike Basketball Park in Shanghai where a court is being dedicated in his name; he will judge a sneaker design battle between young designers; he’ll teach young kids and their parents about the importance of being active; and he’ll visit the private workshop of renowned industrial designer and sculptor Zhang Zhou Jie.
By the end of a busy week, Bryant will cut the remaining 30 RISE players to 10 who will compete in the RISE Final held at Wukesong Basketball Park in Beijing on Aug. 16. The three winners from the Final will participate in the Nike World Basketball Festival in Barcelona, Spain, Sept. 5-7.
Source: Nike, Inc.