Kith and BMW have unveiled their third partnership, blending BMW’s rich motorsport history with Kith’s contemporary design vision. At the center of this collaboration are two stunning vehicles: the iconic 1981 BMW M1 E26 and the cutting-edge 2025 BMW XM Kith Concept. Both models feature the exclusive Techno Violet colorway, with the XM boasting a Frozen Techno Violet finish, a first for BMW and a tribute to Kith’s influence.

The vehicles will debut at Art Basel Miami on December 6, 2024, alongside an exclusive menswear, accessories, and lifestyle collection inspired by the collaboration. This event promises to be a celebration of heritage and forward-thinking design.

A limited-production 2025 BMW XM by Kith is also part of this collaboration. With only 47 units available—a nod to the years since the M1’s release—this vehicle will feature custom Kith branding and an advanced hybrid powertrain delivering an impressive 748 HP. The car will be offered in two finishes: Frozen Techno Violet and Frozen Black. Pre-orders start on December 6, 2024, with a price tag of $199,000 USD.

This collaboration is a testament to BMW’s innovative legacy and Kith’s ability to redefine cultural and design standards. Whether you’re a car enthusiast, a fashion aficionado, or both, the Kith x BMW partnership is a milestone worth celebrating.

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