Rather than look at the football kit from the field of play, Jones saw an opportunity for subversion. Giving nod to the heyday of London’s Kings Road, Jones clashes avant garde tailoring with sport tech.
“That whole punk era was all about proportions that gave power to the wearer. I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new,” says Jones.
That idea, which informs the process and aesthetic of the garments in Jones’ collection, also transfers to the shoe he designed. A hybrid of his favored sneakers, it may require a double take to spot the references. But Jones is confident in its stance. “I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: The Footscape, the Vandal and the Air Max 97. Combining these into one shoe is an homage to punk, but with a super-slick end product,” he says.
Kim Jones Nike Football Collection Release Date
Look for the Kim Jones x Nike “Football Reimagined” Collection to release on June 7th at select Nike retailers and Nike.com.