The latest Kendrick Lamar Reebok video is part of the rapper’s ongoing campaign with Reebok Classic that highlights his collaborative shoe with the brand.

“Greatness is my goal. But there’s failure on the way; full of insecurity, self-hate and doubt,” says Kendrick Lamar.

The video cameos the brand ambassador, K.Dot with the clip being directed by Colin Tilley, who is also being Lamar’s music video, “Alright.”