This morning, adidas Originals released the third chapter of the ‘Original’ campaign and Original is Never Finished. adidas Originals brand ambassador Kendall Jenner, Young Thug, Playboi Carti, 21 Savage and James Harden are featured in the film proving that when you create freely, the outcome is always original.
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This range of creators recreate scenes from previous films by referencing historic works such as Botticelli’s Birth of Venus and DaVinci’s Vitruvian Man that connect to each subject’s true essence and their definition of originality. Each scene is familiar yet entirely new, and communicates individual themes of authenticity and evolution specific to each.