Kelsey Plum is no longer with Under Armour, adding another major change to the brand’s basketball roster. The split comes as Under Armour continues reshaping its athlete lineup, and Plum now enters the market as one of the biggest names in women’s basketball without a footwear deal in place.
Under Armour confirmed the separation and thanked Plum for her time with the brand, making it clear that both sides are moving in different directions. Plum has not publicly addressed the news yet, but the timing has only added to the speculation around where she could land next.
adidas has quickly become the name most tied to her future. Plum has already been seen wearing adidas gear away from the court and during Unrivaled play, which has kept rumors active for months. Earlier chatter suggested there may have been issues with her Under Armour product setup, though nothing official ever pointed to a new deal being done.
The situation also stands out because it follows other major movement around Under Armour Basketball, including Steph Curry’s recent departure. Even with that change, the brand has continued adding talent and supporting its basketball category, so Plum’s exit looks more like another major roster decision than a full step away from the sport.
No official word has been given on Plum’s next sponsor, and adidas remains speculation for now. Until a new agreement is announced, her next move is still open.
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