Kelsey Plum has signed with adidas Basketball as she parts ways with Under Armour after four years. The guard for the Los Angeles Sparks provides adidas another star in the WNBA. But it’s more than just another statistical specimen. Plum can offer speed, scoring prowess, flair and star power that transcends the game.
In the WNBA 2026 season, Plum will wear the adidas Crazy Energy. The shoe features a breathable upper and Lightstrike cushioning built right in. Plum’s game is all about changes of direction, attacking downhill and playing with relentless speed.
“I’m so excited to be joining the adidas Basketball family,” said Kelsey Plum. “There’s no better brand to partner with to authentically express As part of the partnership, adidas will support Plum as an off the court icon, providing her with access to the best the brand has to offer to support her cutting-edge style that sets trends beyond the hardwood. Known for her unapologetic willingness to express herself, adidas is thrilled to support every dimension of Plum’s personality to ensure her authentic self comes through on and off the court.
adidas is also leaning into Plum’s image away from the hardwood. Her style and confidence have become part of her profile, and that matters in a WNBA era where tunnel looks, player exclusives, and performance footwear all feed the same conversation.
With Crazy Energy on court and adidas backing her full identity, this partnership feels like a natural next step for both sides.
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