Katt Williams just stole the spotlight in adidas’ newest AE 2 ad, taking a not-so-subtle jab at Shai Gilgeous-Alexander and his Converse deal. “He’s lucky his game is as smooth as his little poems, because them shoes? No thank you. The game left that brand behind for a reason,” Williams jokes — and sneaker fans instantly caught the reference.
The ad centers on a “mystery two-guard rival,” but everyone knows who that’s aimed at. Shai’s been one of the league’s biggest breakout stars, pairing MVP-level performances with his own Converse SHAI 001 sneaker. Williams’ delivery turns the playful rivalry into classic marketing gold, feeding adidas’ “Believe That” campaign with just the right amount of attitude.
Following Ice-T’s cameo in an earlier AE 2 spot, this latest feature pushes adidas’ basketball storytelling to another level. It blends humor, confidence, and just enough controversy to get people talking — exactly what sneaker culture thrives on.
The adidas AE 2 “Blue Fusion” drops October 25th, with the “Christmas” colorway arriving in December 2025. Tap in to see why Anthony Edwards and adidas are owning both the court and the conversation.
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