Kanye West has officially announced his new deal with adidas which he’ll be having his own footwear and apparel line.
Kanye West broke the news on Hot 97’s Angie Martinez earlier today, adding he’s the “Tupac of Product.”
“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much,” West told Martinez. “But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”
West continued, “So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-no-one. I’m a performance athlete. Did I really anything? Yes! Did I really everything. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.
No further details on the new partnership with adidas and Kanye West but we are likely to hear some news as the story grows. Keep it locked to Sneaker Bar for further updates and launch dates to Kanye’s new line.