UPDATE 1/8/25: The term “Yeezy” has been entirely removed from adidas.com and the adidas News website. A search for “Yeezy” on adidas.com now redirects users to the Originals landing page. Similarly, on the adidas News platform, searching for “Kanye West” or “Yeezy” yields no results.
ORIGINAL ARTICLE 1/7/25: Kanye West, never one to shy away from controversy, has once again stirred the pot on Instagram. In a now-viral post, the YEEZY mogul took aim at adidas, Jerry Lorenzo, and a slew of designers he accuses of copying his work. The detailed message, accompanied by a screenshot of search results for “YEEZY,” showcases Kanye’s frustration over perceived attempts to undermine his brand and legacy.
adidas Under Fire
Kanye began by criticizing adidas for allegedly overshadowing his YEEZY website in search results. He accused the billion-dollar company of trying to “hold him back” despite their partnership being over. Kanye reminded followers of his “phenomenal work” with adidas, highlighting his past struggles with the brand, including allegations of design theft and oppression.
Shots at Jerry Lorenzo
Kanye didn’t spare Fear of God designer Jerry Lorenzo either. He labeled Jerry “corny and disloyal” for collaborating with adidas following Kanye’s fallout with the brand. He further expressed regret over previously extending an olive branch, claiming he would no longer be the “bigger man” in similar situations.
YEEZY vs. Copycats
In typical Kanye fashion, he declared “YEEZY over everything,” condemning designers who, according to him, leveraged his influence to promote their own “fake YEEZY lines.” Kanye made it clear he is focused on dominating the fashion landscape with affordable pricing, citing the $20 YEEZY price tag as a disruptive move in the luxury space.
A Vision for the Future
Despite the drama, Kanye ended the post with optimism. He shared that YEEZY.com made $100 million in six months, proving the strength of his independent efforts. With ten new styles in development, Kanye is resolute: “It’s YEEZY for the people.”
This latest post underscores Kanye’s mission to reclaim his narrative and position as a cultural force. As always, the world watches to see what he’ll do next.
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