Luka Dončić and Jordan Brand are expanding their partnership with a brand-new basketball sneaker, the Jordan Luka .77. This marks a significant milestone for the NBA superstar, as he becomes the only active Jordan Brand athlete with a dedicated takedown model. The last player to hold this distinction was Russell Westbrook, making this a rare honor in Jordan Brand history.

This launch coincides with Luka’s recent trade from the Dallas Mavericks to the Los Angeles Lakers, a move that has sent shockwaves through the NBA. The Jordan Luka .77 is designed to complement his on-court performance line, offering fans a stylish off-court option infused with Jordan Brand’s signature aesthetic.

Jordan Luka .77 Release Date

The Jordan Luka .77 will make its retail debut on April 8, 2025, at select Jordan Brand retailers and Nike.com. The sneaker will be priced at $100 for men’s sizes and $80 for grade school sizes. While official images have yet to surface, reports suggest that at least eight colorways are expected throughout 2025.

Stay tuned for further updates as Jordan Brand prepares to roll out one of the most anticipated lifestyle sneaker releases of the year.

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UPDATE 3/14/25: Fresh images of the Jordan Luka .77 have surfaced, with Luka Dončić debuting the sneaker during warmups before the Lakers vs. Bucks game on Thursday. Initial reports suggested it was a lifestyle model, but new details confirm it as a takedown signature basketball shoe designed for performance.

Visually, the Luka .77 closely resembles the upcoming Luka 4, though its tooling is specifically engineered for outdoor courts. The sneaker is slated for an April 8th release, with a total of eight SKUs revealed ahead of the official launch. Expect more details and colorways to be unveiled as the release date approaches.