Jordan Brand continues its push in global basketball footwear with the launch of the Jordan Luka .77 “Hyper Pink”, debuting just in time for Spring 2025. As Luka Doncic’s fourth signature model, the Jordan Luka 4 headlines the season, but it’s the all-new Luka .77 that captures attention with its accessible price point and bold colorway.

Dressed in Black, Hyper Pink, and Barely Green, the Luka .77 delivers a sleek silhouette perfect for outdoor play. It combines a breathable textile upper with synthetic overlays for structure. A standout Zoom Air unit in the forefoot ensures responsiveness, while a low-profile build keeps things light and fast—ideal for quick cuts and explosive drives.

The Jordan Luka .77 is crafted with international athletes in mind, offering performance-driven features at a more affordable $100 USD price tag. The color palette adds flair, with vibrant pink accents popping against the dark base, and Luka’s personal logo featured on the tongue.

The Jordan Luka .77 “Hyper Pink” releases April 8, 2025, via Nike.com and select Jordan Brand retailers.

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