Chicago native Don C and Jordan Brand have officially unveiled their latest collaborative shoe, the Jordan Legacy 312.
The shoe is a tribute to Chicago that’s equally inspired by MJ and today’s multifaceted youth. Its name references the 312 area code of the city, as well as the shoe’s juxtaposition of the Air Jordan 1 and 3.
“I wanted the Jordan Legacy 312 to have the sole of the Jordan 3, because to me, that shoe is the foundation of the brand,” Don explains. “The 1s and the 2s were Nikes first. The 3s were Jordans. That’s when the brand became the brand. I’ve always felt that the foundation of the brand is the 3, but it was built on the 1 first.”
The addition of the strap and eyelets of the Nike Air Alpha Force Low reference a lesser-known chapter in Jordan history. MJ wore the Alpha Force in 1988, in between the Air Jordan 2 and 3. He debuted the Air Jordan 3 just a week later. Don’s “Just Don” tag is proudly sewn onto the tongue of the launch colorways.
“I will admit that I get emotional thinking about my connection to the brand,” Don adds. “I’m just a kid from Chicago who now works with Jordan. I’m honored. Let’s keep it going.”
Jordan Legacy 312 Release Date
Look for the Jordan Legacy 312 to begin releasing on July 14th at select Jordan Brand retailers and Nike.com. The retail price tag is set at $160 USD.
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Release Date: July 14, 2018
Price: $160
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Style Code: AQ4160-107
Release Date: July 14, 2018
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Style Code: AQ4160-108
Release Date: July 14, 2018
Price: $160
Style Code: AQ4160-140
Release Date: July 14, 2018
Price: $160