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Jordan Brand’s Modern Collection Advances Flight

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Jordan Brand unveiled its Modern collection – inclusive of the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React.

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“Similar to how we’re approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes,” says David Creech, VP of Design for Jordan Brand. “Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear.”

The collection advances the Flight Utility design ethos of the Jordan XXXIII into lifestyle footwear. The materials and graphics of the shoes were carefully crafted to showcase the brand’s legacy while simultaneously highlighting its progressive craft and contemporary tools.

The Jordan Proto-Max 720 and Jordan Proto-React marry a cutting-edge cushioning platform with Jordan Brand’s aeronautical-inspired design language.

Jordan Flight Utility Modern Collection Release Date

Look for the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React colorways to launch globally beginning April 1st at select retailers and Nike.com.

Jordan Apex React
Style Code: BQ1311-206
Release Date: April 1, 2019

Jordan Apex React BQ1311-206 Release Date

Jordan Proto-Max 720
Style Code: BQ6623-006
Release Date: April 1, 2019

Jordan Proto-Max 720 BQ6623-006 Release Date

Jordan Proto-Max 720
Style Code: BQ6623-800
Release Date: April 1, 2019

Jordan Proto-Max 720 BQ6623-800 Release Date

Jordan Proto-React
Style Code: BV1654-601
Release Date: April 1, 2019

Jordan Proto-React BV1654-601 Release Date

Jordan Proto-React
Style Code: BV1654-002
Release Date: April 1, 2019

Jordan Proto-React BV1654-002 Release Date

Jordan Proto-React
Style Code: BV1654-200
Release Date: April 1, 2019

Jordan Proto-React BV1654-200 Release Date

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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