Jordan Brand unveiled its Modern collection – inclusive of the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React.
“Similar to how we’re approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes,” says David Creech, VP of Design for Jordan Brand. “Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear.”
The collection advances the Flight Utility design ethos of the Jordan XXXIII into lifestyle footwear. The materials and graphics of the shoes were carefully crafted to showcase the brand’s legacy while simultaneously highlighting its progressive craft and contemporary tools.
The Jordan Proto-Max 720 and Jordan Proto-React marry a cutting-edge cushioning platform with Jordan Brand’s aeronautical-inspired design language.
Jordan Flight Utility Modern Collection Release Date
Look for the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React colorways to launch globally beginning April 1st at select retailers and Nike.com.
Style Code: BQ1311-206
Release Date: April 1, 2019
Style Code: BQ6623-006
Release Date: April 1, 2019
Style Code: BQ6623-800
Release Date: April 1, 2019
Style Code: BV1654-601
Release Date: April 1, 2019
Style Code: BV1654-002
Release Date: April 1, 2019
Style Code: BV1654-200
Release Date: April 1, 2019