In 1989, Michael Jordan encountered something he never had before: a metaphorical wall he couldn’t breakthrough. A wall he had to breach in order to achieve his championship dreams.
“The physicality of the game was changing,” said Michael Jordan. “The league was allowing defenders to be a lot more physical with the ball handler and I knew that I had to find a way to get stronger and be able to deal with the beating.”
Today, the brand brings the Jordan Breakfast Club to kids around the world through an elevated training collection and interactive training regime curated by Jordan Brand’s family of athletes and Master Trainer. “Michael is the blueprint for greatness,” says Larry Miller, President of Jordan Brand. “We are excited to be able to share some of these insights and training tips with kids who are striving to reach their own greatness.”
The Jordan Breakfast Club Training experience is built around a 30-day program designed by Alex Molden – Jordan Master Trainer and former pro-athlete. The service platform helps kids improve their speed, strength and reaction skills for the season ahead.
Athletes can pre-register for the Jordan Breakfast Club at Jordan.com/training and will begin receiving workouts on September 6th. Live experiences will be offered in Chicago, New York, Los Angeles and Toronto as well.