Jordan Brand is reviving the heat for 2025 with the return of its global 1v1 showdown — The One. This isn’t your average five-on-five snoozefest. It’s mono y mono, where trash talk is loud and ankle-breakers are legal currency.
Inspired by Michael Jordan’s backyard duels with his brother (you know, before he became the GOAT), this tournament targets players aged 15 to 18. It’s the ultimate playground battle — only with sponsorship deals and international bragging rights at stake.
The qualifiers kick off globally with stops in hoop hotspots like London, Belgrade, Los Angeles, Beijing, and even Manila. Those who cook their competition get flown to New York for the final play-in. Then it’s all eyes on the grand finale in August, where two future legends — one boy and one girl — will be crowned “The One.”
Last year’s event wrapped in Paris with Tatianna Griffin and Steve Bah earning Jumpman sponsorships and unlimited clout. While prize details for 2025 are hush-hush, let’s be real — if you’re winning this, you’re not walking home empty-handed.
So, whether you’re a step-back sniper or a mid-range magician, this is your shot. Because at The One, there are no teammates to save you — just you, your handles, and the spotlight.
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