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Jordan Brand Pays Jalen Hurts’ Fine For Wearing Mismatched Air Jordan 11 Cleats

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Forty years after Nike turned controversy into marketing gold with Michael Jordan’s “Banned” Air Jordan 1s, the story of defiance and greatness finds a new chapter in Jalen Hurts. The Philadelphia Eagles quarterback, a proud Jordan Brand athlete, made waves during a game against the Pittsburgh Steelers when he donned mismatched Air Jordan 11 cleats—one in green and the other in teal. While a bold style statement, it violated the NFL’s stringent dress code, which mandates cleats align with team colors. The league responded with a $5,628 fine.

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Jordan Brand’s reaction was swift and decisive: “We’re paying the fine. You can’t ban greatness.” This echoes the infamous 1985 moment when Nike paid Jordan’s fines, cementing the Air Jordan 1’s legacy as a cultural icon.

Hurts, who joined Jordan Brand in 2023, is no stranger to custom footwear. Known for sporting cleats that reflect the Eagles’ aesthetic, this was his first dress code infraction. The incident is a nostalgic callback to the rebellious spirit that launched sneaker culture into mainstream consciousness.

By standing with Hurts, Jordan Brand not only continues its tradition of challenging norms but also underscores the brand’s core ethos: individuality, self-expression, and greatness. For sneakerheads and sports fans alike, moments like these are more than just about fines—they’re about pushing boundaries and making history.

Hurts’ mismatched cleats may have cost him (or rather, Jordan Brand) a fine, but they’ve also solidified his place in the ongoing narrative of sports and style, proving once again that you can’t ban greatness.

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Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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