Hiroshi Fujiwara’s take on the Air Jordan 3 mirrors the understated approach to classic footwear that he’s made his signature. With ode to the 2004 Orca pack, the Jordan 3 is presented in a simple Black and White scheme with balanced branding. The heel counter showcases a bold Fragment logo read through a transparent Jumpman. Its set-up celebrates Fujiwara’s love of the Jumpman logo, which first appeared on the Jordan III, and with the overlay of brand marks initiates a new aesthetic cue.
Presented with a neutral grey base, the Jordan Cadence reprises the Jordan 3’s heel Air unit. The style matches neatly with the P.E. mood of the apparel: a simple, everyday vibe with a modern twist.
“This is also something new for Jordan, and I was really interested in doing this shoe,” says Fujiwara. “Before this, we did an HTM — the Jordan Trunner NXT React. Since then, I’ve been interested in doing some of Jordan’s running and lifestyle shoes.”
All three shoes include a discrete tooling code on the midsole, a common feature of Fragment Design collaborations, marking model and season.
Jordan Brand Fragment Collection Release Date
Look for the Jordan Brand x Fragment collection to release globally on September 17th, except for the Fragment x Air Jordan XXXV which launches October 28th.
Release Date: September 17, 2020
Release Date: October 28, 2020