Jordan Brand’s unveiled the Modern Apparel Collection, which represents Jumpman’s Flight Utility ethos, to form a modern expression of basketball culture. The apparel is centered around functionality, with materials and construction choices being based on need – highlighting intentional design and craftmanship.
“We’re looking to solve problems that lead us to a better place for the brand in the future,” says Creech. “When I look at what we’ve done historically, we’ve always played a part in shifting the paradigm, stylistically, of what was happening in the moment.”
The Jumpman Modern Apparel Collection lets attitude and innovation lead, aiming to build sportswear icons of the future. The full collection includes: 23 Engineered – contemporary takes on heritage styles and capsule collections, Remastered Sued Lux – reimagined Jordan silhouettes with a touch of luxury, and Rivals Collection – nostalgia collection celebrating MJ’s historic 1991 playoff run.
Grab a detailed look below, and expect the entire Jordan 23 Engineered Apparel Collection to release in July 2019 on Nike.com.
Release Date: July 2019