adidas’s Global Director of Entertainment & Influencer Marketing, Jon Wexler sat down with Power 105.1’s Breakfast Club morning talk show to market Boost technology, as well as answer a few questions like, why are the Yeezy Boost so limited?
Getting right into things, the interview covers beef between other brands, and when asked why the Yeezys are so limited, he replied by saying due to the different technologies like Boost and Primeknit, there are only so many pairs at a time that can be produced.
“It takes X amount of time to sew those sneakers together, and we can only get so much of this Boost material from NASA.”
Check out the entire interview below and to go right to the “Yeezy Talk” skip to the 8:20 mark. Let us know what you guys think in the comments section. Is adidas taking over?