It goes without saying that social media has a major impact on the current state fashion. Instagram accounts such as Hidden.NY, Old Man Alan, and Yungwatergun have gained popularity for their mood board aesthetic, curating specific tastes that reflect the current state of most fashion-forward people while introducing archival designs to a newer generation. Pages such as these three are some of the few accounts that influence the way today’s youth approaches and consumes clothing. But none of these pages would exist without the pre-existing framework developed by JJJJound. What started off as a wordless blog page showcasing only archival images of footwear, ads, and vintage sports cars, evolved into its own standalone brand filled with apparel, home goods, and writing utensils.

JJJJound’s unorthodox trajectory has made everyone from celebrities to brands wanting to capitalize on this current trend. But what is it about this JJJJound-formulated mood board aesthetic that appeals to connoisseurs of current culture, and why is it such a hot ticket in sneakers and streetwear? In a special post, StockX dives deeper into the history of JJJJound and chats with both New Balance and Reebok on why they chose to collaborate with the Montreal label.

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