Memphis Grizzlies star Ja Morant is the next NBA player that will be getting his own signature shoe, the Nike Ja 1. Morant is Nike Basketball’s first Gen Z signature athlete. He represents the next generation of basketball players who are shaping the future of the game.
Nike plans on releasing several colorways, “Day One” (Cobalt Bliss), “Phantom,” “White Sundial” (Kids), “Game Royal,” “Rapid Teal,” and “Midnight.” Each shoe will include Ja Morant’s personal branding along with story telling for a few of the upcoming releases.
Nike Ja 1 Release Date
Look for the Nike Ja 1 styles to begin releasing in April 2023 with the “Day One” colorway at select retailers and Nike.com. The retail price tag is set at $110 USD each.
Color: Cobalt Bliss/Citron Tint-Hot Punch-Medium Soft Pink-Diffused Blue
Style Code: DR8785-400
Release Date: April 2023
Color: Phantom/Action Green-Action Grape-White-Laser Orange-University Blue
Style Code: DR8785-001
Release Date: April 27, 2023
Color: White/Sundial-Cobalt Bliss-Blue Lightning
Style Code: DX2294-100
Release Date: May 1, 2023
Color: Game Royal/Black-University Red-Photo Blue-Bright Crimson-Vivid Orange
Style Code: DR8785-401
Release Date: May 26, 2023
Color: Rapid Teak/Black-White-University Red-Monarch
Style Code: FD6565-400
Release Date: Spring 2023
Color: Anthracite/Metallic Silver-Cobalt Bliss-Hot Punch
Style Code: FJ4234-001
Release Date: Spring 2023
UPDATE 12/25: For the game again the Warriors on Christmas Day, Ja Morant debuted a new colorway of his first signature shoe, the Ja 1. Check out some on-feet photos below.
UPDATE 12/25: Nike Basketball has officially unveiled Ja Morant’s first signature shoe, the Ja 1 “Day One,” which he will debut today against the Warriors (8PM ET).
Morant is Nike Basketball’s first Gen Z signature athlete. His bold, fearless style of play represents the evolution of the game and ignites a spark in modern basketball culture. Morant sets an example for Gen Z athletes everywhere as a leader who creates the future of the sport through his creativity, authenticity and style.
Morant’s signature logo is inspired by his dynamic precision and determined approach to the game. The logo features a stylized “JA” sitting above a chevron, which represents both a directional nod to the verticality, speed and sharpness of Morant’s game, and his ability to rise above all obstacles. When Morant was overlooked and under-recruited in college, his motto, “Beneath No One,” fueled the workouts that helped develop him into a player that is defining the future of basketball.
It’s constructed to keep players in control, maximize hang time, and reduce landing force through lockdown benefits. The shoes will be available globally April 2023. Stay tuned for more updates.