Ja Morant has officially become the newest member of Nike’s Summer Asia Tour heritage. After LeBron, Kobe and KD, the young Hornets guard made his “Make Them Watch” way to China this summer.
At Nike flagship stores in Shenzhen and Shanghai, Morant also served as the guest of honor at Mission Rise 2025 where he worked one-on-one with young athletes at a youth clinic in the Jiangwan Sports Center. He was on the same court where Kobe Bryant had appeared back in 2017, too.
But beyond highlight-reel dunks and a larger-than-life personality, Morant is also on track to become one of Nike’s biggest international game-changers of all time. It all seems to be authentic as well. In addition to his on-court performances, the man clearly enjoys connecting with the community as well.
Now it’s onto Tokyo as fans and consumers in Japan can expect to see him in the coming weeks, as Nike’s summer itinerary keeps turning international.
Similar to how Sabrina Ionescu held down the fort for Nike Basketball in the Philippines, Morant has the potential to be the face of the game on a global scale as well.
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