PUMA has announced the launch of J. Cole’s first signature basketball sneaker, the RS-Dreamer.

J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.

The RS-Dreamer is a new silhouette that leverages PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility. The debut sneaker also includes a J. Cole “DREAMER” logo. This RS-Dreamer is the first of several signature styles with J. Cole and is inspired by his ongoing commitment to follow his dreams.

J. Cole PUMA RS-Dreamer Release Date

Look for J. Cole’s PUMA RS-Dreamer to release on July 31st at select retailers and Puma.com. The retail price tag is set at $125 USD.