Nike Basketball is charting a new path in product innovation. Celebrating the brand’s 40-year history in basketball with a nostalgic look back is not a top priority. The future is now, and the goal remains to deliver trailblazing product design that accelerates the game.
With the 2013 basketball season tipping off, the game is experiencing growth and popularity exceeding its global expansion of the early 1990s. Basketball is hot. An estimated 15% of the world’s population plays the sport. Product innovation continues to fuel a lifestyle and Nike Basketball takes its role in the sport very seriously.
THE SPECIAL FORCES
With a group of pioneering designers, Nike Basketball operates as a collective team. The team builds on each other’s creative juices. From footwear to apparel, to accessories and equipment, the team thrives as an extremely connected unit.
Armed with diverse design experience across a variety of industries – automobiles, toys, furniture, luggage, and more – the Nike Basketball design unit builds on and learns from each other’s expertise.
