A Los Angeles brand built on graphic intensity has quietly stepped onto the gridiron. As Super Bowl week accelerates, new imagery shows Hellstar’s signature aesthetic migrating from lifestyle footwear onto a spiked version of adidas’ most famous shell-toe. The timing feels pointed, even if the pair’s role in the game remains uncertain.

Built on a performance football chassis, the Hellstar x adidas Superstar football cleats retain the collaboration’s visual DNA rather than stripping it back. White leather, visible stitching, and layered textures keep the upper clean, while the brand’s flame motifs creep along the sidewalls with a slightly distorted edge. Neon heel tabs, custom tongue badges, and multiple lace options give the silhouette a charged, almost show-ready presence.

What’s interesting is how familiar the shoe still feels. Even in cleat form, the Superstar shape reads instantly, suggesting adidas is willing to let culture lead while performance follows behind.

No public drop has been confirmed for the Hellstar x adidas Superstar Football Cleats; if they ever release, expect them through adidas channels.

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