Founded by Tim Suen & Sam Le Roy in 2020 during lockdown, Hartcopy’s editorial page is central to sneaker narratives. Since its beginning, it has fostered a culture of knowledge, sharing industry history, lifestyle stories, and unveiling untold truths about coveted releases.

Expanding its reach, Hartcopy proudly announces a collaboration with adidas in 2024, featuring the BW Army as the chosen model. Venturing into adidas archives, Hartcopy reimagines the ’70s German army trainer, known for its influence on high fashion. The BW Army silhouette boasts an all-white tumbled leather upper, enhanced with red stitching for a subtle yet striking touch of color. Placed strategically, the stitching creates an asymmetrical yet harmonious appearance, near the top eyestay on the right shoe and near the toe on the left. Additional details include a blank padded tongue and co-branded insoles. The design is completed with a Gum rubber sole offering durable traction underfoot.

Anticipated for release on February 19, 2024, the Hartcopy x adidas BW Army collaboration will be available on Hartcopy’s website, select retailers in-store, online, and adidas.com. The retail price tag is set at $130 USD.

In conclusion, Hartcopy’s journey from its 2020 inception to collaborating with adidas in 2024 exemplifies its commitment to sneaker culture and storytelling. With the BW Army release on the horizon, the brand continues to make strides in sharing the rich history of sneaker brands and creating unique, coveted releases for enthusiasts worldwide.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

UPDATE 2/19/24: Limited to 1000 pairs, the shoes released today, February 19th exclusively on Hartcopy’s website for $130 USD.

Photos: timsuen / lleumass