Foot Locker and adidas Originals today unveiled, “The Bobby Butter Story,” a new spot featuring NBA stars Damian Lillard and Andrew Wiggins, alongside late-night host and comedian, Jimmy Kimmel. Launching as part of Foot Locker’s “Fresh Start” back-to-school campaign, the ad features the adidas Originals ZX Flux Prism Sole and Red Galaxy models.
Having been Rookie of the Year himself, Damian Lillard gives Andrew Wiggins a little advice on the importance of constantly evolving. Dame doesn’t want Andrew to turn out like Bobby Butter (Jimmy Kimmel), a streetball legend whose own failure to evolve kept him from ever getting to the next level.
The adidas Originals ZX Flux – ranging in price from $90 to $120 – are available at Foot Locker stores nationwide and on footlocker.com.