To mark its 20th anniversary, END. Clothing has joined forces with adidas on a special sneaker release. The duo presents the END. x adidas BW Army “Chip Shop”, a unique design inspired by the UK’s favorite dish—fish and chips.

This fresh take on the adidas BW Army reimagines the vintage German Army Trainer with meaningful details. The upper features scaly white leather, mimicking battered fish, while fuzzy laces resemble fishing nets. For added comfort, the tongue includes terry cloth lining—another subtle nod to the classic British chippy vibe.

Inside, ketchup-style insoles pay tribute to past END. collaborations. Even the packaging is special, making this a collector’s dream. With this release, adidas helps revive the BW Army, a silhouette that has quietly stayed off the radar in recent years.

The END. x adidas BW Army “Chip Shop” will release on April 18, 2025. Pairs will be available both online and in END.’s retail stores. Priced at $140 USD, this men’s sizing exclusive is set to make waves among sneakerheads and collectors alike.

In conclusion, the “Chip Shop” BW Army combines heritage, humor, and high-quality design. This sneaker is not just a tribute to END.’s roots—it’s a deliciously crafted statement piece. Don’t miss your chance to scoop up a pair when they drop this spring.

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