To coincide with the launch of Madden ’24 available August 18th, EA Sports has teamed up with Nike Sportswear to design a special edition Nike Air Max 90 “Play Like Mad” colorway for the occasion. Buffalo Bills QB Josh Allen is the latest star to grace the game cover.

Dressed in a Velvet Brown, Black, Game Royal, University Red, and Cacao Wow color scheme. This offering of the Nike Air Max 90 comes constructed in a mix of premium materials. It features a Dark Brown smooth leather base with textured Brown overlays mimicking a pigskin football. The game’s “Play Like Mad” slogan is pressed into the Chocolate Brown mudguard highlighted with Royal Blue and Red contrasting accents nodding to the colors of the NFL’s official logo. EA Sports branded tongue labels with NFL insoles completes the design. The shoe will also come housed in special packaging.

Check out the official photos below, and look for the EA Sports x Nike Air Max 90 “Play Like Mad” to release on August 25th possibly as a Shock Drop on Nike SNKRS. The retail price tag is set at $140 USD.

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