Move over, adults, this summer’s hottest New Balance 990v6 collaboration is for the little ones! Inspired by the vibrant world of gelato, DTLR has cooked up a retailer-exclusive design that’s sure to melt your heart (and maybe even cause a little sugar rush).

Just like a delicious scoop of gelato with all its mix-ins, this shoe boasts a playful and colorful design.

Taking cues from the vast array of gelato flavors, the “Gelato” 990v6 features a symphony of bright colors across the upper. Royal blue, yellow, orange, teal, and pink accents create a visually stunning experience, sure to turn heads on the playground or wherever your little one roams.

To prevent things from getting too overwhelming, the design incorporates a grey mesh base that provides a neutral backdrop for the color explosion. A reflective New Balance logo adds a touch of nighttime safety, while the predominantly white midsole keeps things clean and classic. A final touch of sweetness comes in the form of a lilac midsole wedge, adding a pop of color that complements the overall theme.

Mark your calendars! The DTLR x New Balance 990v6 “Gelato” launches exclusively at DTLR stores and online on July 12, 2024. With sizes available for grade school, preschool, and toddlers, there’s a perfect pair waiting for every tiny sneakerhead. So get ready to treat your little one (or yourself, no judgment!) to this delightful summer collaboration.

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