In celebration of Air Max Day 2024, Nike unveils an exclusive collaboration with Division Street, presenting the Nike Air Max 1 “University of Oregon.” This limited edition will launch exclusively on GOAT on March 26th, a treat for sneaker enthusiasts.

Division Street, founded by Phil Knight and Oregon advocates, empowers student athletes to build personal brands and seize marketing opportunities using their name, image, and likeness. Through collaborations, they create unique sneakers, with proceeds supporting the school’s athletes.

This Nike design departs from Oregon’s usual green and yellow, opting for colors mirroring the Duck mascot. Yellow laces and a “Once A Duck, Always A Duck” heel stitch tie back to the iconic “Ugly Duckling” Air Max 1.

Additionally, each pair includes an exclusive Oregon Ducks hangtag and limited-edition packaging. The QR code on the box links to Ducks Of A Feather, a brand by Division Street, offering apparel and accessories by Oregon’s athletes.

The Division Street x Nike Air Max 1 “University of Oregon” PE drops on March 26, 2024, exclusively on GOAT in limited quantities with proceeds benefiting participating University of Oregon Student-Athletes.

In conclusion, Nike’s collaboration with Division Street for Air Max Day 2024 brings forth a unique rendition of the Air Max 1, celebrating Oregon’s spirit and supporting its student athletes.

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UPDATE 3/26/24: The Air Max 1, limited to 3,000 units, showcases a unique color palette blending Hemp, University Gold, Sail, Desert Dust, and Cacao Wow tones, utilizing Haze and Supercut Leather materials. Each pair is priced at $220 USD and will go on sale today at 9AM PT / 12PM ET exclusively on the GOAT app and GOAT.com.

Proceeds from the Premium Air Max 1 ’87 ‘University of Oregon’ PE editions will directly support University of Oregon student-athletes.

Photos: ad__sneaks