Jordan Brand announced today that it has reached a deal with baseball legend Derek Jeter to remain with the Brand, creating the role of ‘Captain’ within the iconic brand’s training category and family of baseball athletes.
The brand will also continue Jeter’s signature RE2PECT line with training and lifestyle shoes and apparel, set to hit Jordan retail outlets in Spring 2017.
Jeter will play an active role in defining the future of his RE2PECT line, choosing colorways and style designs as well as consulting on comfort and fit.
“I am thrilled to continue my relationship with the Jordan Brand,” said Jeter. “I spent my entire baseball career trying to be the best player I could be and I am excited to help the next generation reach that goal through Jordan Training and Baseball.”
The RE2PECT campaign was launched around Jeter’s final season with a limited-edition apparel line, one of the most successful in Jordan’s history. A follow-up commercial honoring his career achievements as a player, teammate and baseball icon earned a Cannes Lions Advertising Award for the RE2PECT campaign.