The Concepts x adidas Taekwondo F50 “Selene” brings a striking energy to a model that’s always thrived on stylistic experimentation.

Concepts leans into a soft violet-and-yellow palette that feels fresh without trying too hard, and the boot-inspired shell gives the pair a sculpted feel. The campaign imagery uses crystals and passion fruit, which quietly reinforces the “Her Time, Her Touch” theme instead of overstating it. This collab feels like a natural progression rather than a forced update.

Concepts is celebrating the launch with a block party outside its Boston flagship on November 22nd. The Selene lands the same day through Concepts stores and cncpts.com, priced at $120 in women’s sizing.

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