The New Balance 740 continues to shine in 2025 as CNCPTS unveils its “Brut” edition, a follow-up to the wine-themed “Saignée” release. Inspired by the driest champagne variety, this latest iteration pays homage to luxury and craftsmanship.

The CNCPTS x New Balance 740 “Brut” showcases a signature emerald gradient, symbolizing Chardonnay grapes, complemented by vibrant orange accents on the tongue. A black sole anchors the design, while cork insoles add a touch of elegance and a nod to champagne’s essence.

This marks CNCPTS’ third collaboration on the 740 model in recent months, reinforcing its impact in the sneaker world. By blending premium materials and creative storytelling, the “Brut” iteration cements the 740’s relevance in both collaborative and general releases.

The CNCPTS x New Balance 740 “Brut” is set to drop on January 10, 2025, exclusively through CNCPTS’ online store and retail locations. Priced at $120 USD, the sneakers will be available in unisex sizing, ensuring accessibility for all sneaker enthusiasts.

With its striking design and thoughtful details, the “Brut” release continues to elevate the legacy of the New Balance 740. As CNCPTS and New Balance push creative boundaries, this collaboration promises to leave a lasting impression on sneaker culture.

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UPDATE 1/8/25: Grab a look at the official photos below.

Available Friday, January 10th at 11AM EST on cncpts.com and in limited quantities at CNCPTS Boston, New York and Miami for $120.

Photos: arab_lincoln

Photos: Concepts