Converse has collaborated with Chinatown Market’s Michael Cherman and Los Angeles-based artist Joshua Vides for an upcoming Chuck 70 collection.

Cherman’s vision for the shoe employs a light-sensitive, multi-tone asymmetrical canvas upper, which transforms when exposed to UV light. Vides allows for a more intentional transformation: His Chuck 70 incorporates interchangeable Velcro panels in custom Pantone colors.

Converse adds to this mix by offering a third sneaker with its own evocative release. The UNT1TL3D pack carries an exaggerated midsole and an upper features hand-drawn iterations of the phrase “NOT A CHUCK” — an ode to DIY decoration and the notion that a Chuck is defined only by the wearer.

Chinatown Market Joshua Vides Converse Chuck 70 Release Date

Look for all three shoes to release at ComplexCon Chicago on Saturday, July 20th and Sunday, July 21st with a price tag ranging fro $70 to $110. Each pair will get a wider release on July 26th (UNT1TL3D), August 2nd (Chinatown Market), and August 16th (Joshua Vides) at select retailers and Converse.com.