Converse has officially welcomed Grammy-nominated artist Charli XCX as a creative partner. Known for her breakout on Myspace and her hit album Brat, Charli XCX has become a trendsetting force among Gen Z. Her unique style and fearless personality resonate with younger audiences, and this new collaboration aligns seamlessly with Converse’s brand spirit.

Charli’s connection to Converse runs deep. She’s famously worn Chuck Taylors until they’re entirely worn out, showing her genuine love for the brand. While no specific projects have been disclosed yet, fans can expect exciting collaborations that may include custom Chuck Taylor designs reflecting her distinct style.

The partnership kicks off with Charli starring in Converse’s holiday campaign, shot by the celebrated photographer Sharna Osborne. The campaign highlights Charli’s passion for Converse’s iconic Chuck Taylor All Star sneaker, reinforcing her commitment to the brand she’s adored for years.

Joining Converse’s impressive lineup of collaborators like Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, and Isabel Marant, Charli brings a fresh perspective and creative energy. Her influence and vision promise to add something truly unique to Converse’s evolving range.

As Charli XCX and Converse explore this partnership, more groundbreaking projects are on the horizon. Fans should stay tuned for updates, as this collaboration is bound to infuse Converse’s lineup with innovative ideas and bold styles. With Charli XCX onboard, Converse continues its tradition of working with iconic creators, shaping trends and inspiring new generations.

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