To sum up Brad Hall you could say he’s a different personality than most, and as he continues to put out new video reviews we’ve come to accept his dry sense of humor.

In a recent interview with Sports Illustrated’s Tim Newcomb, we get to know the real Brad Hall and what he thinks about this success in the YouTube sneaker video scene.

Below are a few quotes by Brad Hall, but head over to SI.com for the full interview.

“I was completely blown away from the very first video,” says the 35-year-old sneakerhead. “I thought it would be cool if I got a thousand views. That number seemed ambitious. I was totally overwhelmed by the initial response.”

“It is not scripted at all,” he says. “We have a place to shoot it and we set up in my living room, that is about as far as we go with scripting. Everything is me talking about the shoe. I will do a couple passes through to make sure I cover everything. That is the extent of it.”

“I know I’m not as well informed as some other shoe reviewers. When I think about it, I think about what is the best form of this and I’m going to try my hardest to get close to that. If I tried to not aim for that, it would just be nothing and completely unwatchable.”

“I would say it is not so much playing for laughs as kind of just trying to make it more engaging in some way,” he says. “It is a visual thing, so I can’t just sit there and talk about a shoe the entire time. That gets boring. I’m aware that there is a visual element to it and keep that a little bit interesting. If I tried to play for a laugh, I’d probably not be funny.”