Home Air Jordans Blake Griffin Lifts Off in New Jordan Campaign

Blake Griffin Lifts Off in New Jordan Campaign

Jordan Brand recently introduced the “Blake and Drain” campaign with a new television commercial and social media activation. The TV spot features the Jordan Super.Fly 2, the latest performance basketball shoe from Jordan Brand.

- Advertisement -

The commercial is set at an outdoor court in Los Angeles and partners Jordan athlete Blake Griffin with the fictional character “Dr. Drain.”.D’arryl Drain’s unique abilities on the court make him the perfect complement to Griffin’s athletic ability.

The brand also launched the “Lift off with Blake” mobile experience. The experience allows consumers to be a part of the campaign by virtually throwing a lob to Griffin. Fans can film themselves throwing a lob and then choose how Griffin finishes the dunk through the mobile platform (www.jordan.com/liftoff).

The Jordan Brand footwear and apparel featured in the “Blake and Drain” campaign are available at Jordan Brand and Nike retail locations.

The campaign features a range of footwear and apparel, including the Jordan Super.Fly 2, Jordan Fragmented Elephant Short, Air Jordan Dri-FIT Crew, Air Jordan VIII, Jordan Super Flight Backpack, Jordan Legend Basketball and Jordan Dominate Wristband.

For more information on the Super.Fly 2 or the campaign visit www.jordan.com.

Blake_and_Drain_Behind_the_Scenes_1_large

Blake_and_Drain_Behind_the_Scenes_3_large

Blake_and_Drain_Behind_the_Scenes_2_large

Jordan_Brand_Blake_and_Drain_Product_large

Source: Nike, Inc.

- Advertisement -
ADVERTISMENT

Related news

Air Jordan 1 High OG “Light Fusion Red” Releasing Spring 2021

The Air Jordan 1 High OG "Light Fusion Red" will be a new colorway of Michael Jordan's first signature shoe releasing in 2021. Dressed in...

Air Jordan 1 High OG “Hyper Royal” Releasing Spring 2021

The Air Jordan 1 High OG "Hyper Royal" will take part of Jordan Brand's Spring/Summer 2021 lineup. Dressed in a Hyper Royal, Light Smoke Grey,...

Air Jordan 1 Low OG “Neutral Grey” Releasing Spring 2021

The Air Jordan 1 Low OG "Neutral Grey" will be releasing as part of Jordan Brand's Spring 2021 lineup. Dressed in a White, Neutral Grey,...

Air Jordan 1 AJKO Returning in 2021

The Air Jordan 1 AJKO will be making a return in 2021. One of the upcoming colorways will include this "Storm Blue" makeup. Dressed in...