“We are excited to grow this partnership on the Zig Kinetica II,” continued BBC. “It’s the third Zig we’ve worked on with Reebok. Being able to utilize the technology of a technical lifestyle shoe to express our narrative, to push boundaries, and to play with details to create something new – it’s special.”
BBC’s take on the evolving lifestyle runner is inspired by vintage military wear, celebrating the brand’s iconic digital camouflage (Digi-Camo) print. BBC branding on the tongue pull tabs with the Astronaut seen in a pixelated state on the medial side. Zig Kinetica comfort system including Floatride Fuel, Zig Energy Bands, and Zig Energy Shell channeling energy to and from the wearer’s foot completes the design.
Look for the Billionaire Boys Club x Reebok Zig Kinetica II to release exclusively from BBC on May 6th, followed by a wider global release via Reebok.com and select retailers on May 13th. The retail price tag is set at $150 USD.
Color: Hunter Green/Boulder Grey-Stucco
Style Code: GX1313
Release Date: May 13, 2022