Billionaire Boys Club and Reebok announce the continuation of their historic partnership into 2021, tapping the iconic Instapump Fury Boost for the first time that nods to natural elements via two adaptations of Steven Smith’s iconic Reebok design.

A symbol of “Earth,” the “Pine Green/Boulder Grey-Triathlon Red” colorway displays muted tones across the upper juxtaposed with a Deep Red Pump button, inner lining and graphite carbon sheath connecting the split outsole. Representing “Water” is a “Dandy Blue/Sky Blue-Yellow Sensation” execution colored with soft pastels across the upper, the inner lining and graphite carbon sheath.

Each sneaker features OG design details including a CORDURA fabric upper, 3M reflective bladder, premium leather toe box and iconic Pump button emblazoned with the classic BBC Helmet motif and Reebok Vector. In addition, the model integrates adidas’ revolutionary Boost technology at the midsole in place of Reebok’s traditional Hexalite cushioning, carrying forward the first-of-its-kind global sportswear partnership launched in 2019.

Billionaire Boys Club Reebok Instapump Fury Boost Release Date

Look for the Billionaire Boys Club x Reebok Instapump Fury Boost “Earth & Water” Pack to release April 23rd exclusively at BBC stores and online at bbcicecream.com. On April 30th, the pack becomes available globally on Reebok.com. The retail price tag is set at $200 USD each.