It’s official, Big Sean joins PUMA, with the athletic company confirming the partnership on social media by saying, “A new collaborator. A new voice. Welcome the Detroit Don Big Sean to the team. Spring 2018, we’re coming for you.”
Big Sean now becomes PUMA’s new creative collaborator and global ambassador who will be working closely with the team to design an exclusive collection slated for Spring 2018.
“I Decided that this was the best path for me creatively, and we’ve been hard at work making sure this first collection is something special. Let’s get it,” said Big Sean.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music,” said PUMA’s Global Director for Brand Marketing Adam Petrick. “His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Big Sean now joins a roster that includes, The Weeknd, Rihanna and Kylie Jenner. Stay tuned to Sneaker Bar for more updates on the Big Sean and PUMA partnership.