LaVar Ball has officially unveiled Lonzo Ball’s signature shoe from their family’s own brand, Big Baller Brand. Dubbed the ZO2 Prime, this makes Lonzo Ball become the first player to have his own independently made signature shoe that will take part of the NBA Draft.

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Aesthetically, the shoe resemblances the Nike Kobe signature line while having a little bit of adidas in the mix with a knock-off Boost midsole.

According to LaVa Ball, he didn’t want to sign an endorsement deal. Rather, he wanted his own personal brand to become something as big as Jordan Brand.

The shoes costs $495 USD, with a special edition autograph pair by Lonzo Ball that comes with a special box and LED lights are available for $995 USD. Big Baller Brand also made ZO2 Slides that retail for $220 USD. All products are available on their website.

While this has become one of the biggest topics this week, what do you guys make of LaVar Ball’s Big Baller Brand designing their own basketball sneakers? Can Lonzo Ball live up to the hype and really put the brand and himself on the map?

Cast your vote below and let us know your thoughts on the newly unveiled Big Baller Brand ZO2 Prime by Lonzo Ball. Good or Bad for the sneaker industry?

Will Big Baller Brand Succeed or Fail?

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Big Baller Brand ZO2 Official Sales

Big Baller Brand ZO2 Official Sales

Big Baller Brand ZO2 Official Sales