Vault by Vans and Toronto-based brand and retailer Better Gift Shop introduce a new take on two classic Vans silhouettes, the Style 36 VLT and Half Cab VLT.
In the latest installment of its Vans partnership, Better Gift Shop took inspiration from its very own storefront. The building’s exterior of the Toronto shop (a Forest Green) is featured on the Style 36 VLT, rounded out with a marshmallow midsole. The Burgundy and Pewter seen on the shop’s storefront gates adorn the long-hair suede uppers of the Half Cab VLT, complemented by a black midsole.
The accompanying campaign features the legendary Hong Luck Kung Fu Club, performing traditional Lion Dancing. Established in 1961 as a nonprofit organization, Hong Luck Kung Fu Club has been offering kung fu, martial arts, Lion Dance training, and Lion Dance services for 60+ years, proudly upholding the tradition in the Asian and Canadian communities.
The Style 36 VLT comes with Grey laces, while the Half Cab VLT is packaged with Black laces. Reflective lace options are available in both styles. Better Gift Shop branding on the lace tips ensures the minimal design remains uninterrupted. Each pair ships in a custom box that illustrates the brand’s iconic Toronto flagship store.
Look for the Better Gift Shop x Vans Collection releases October 8th at Better Gift Shop’s Toronto flagship location, online at bettergiftshop.com, and select Vault by retailers including DSM and Beams. The retail price tag is set at $160 CAD and $180 CAD, respectively.
